In the 5G era, technological changes are driving business development. In the field of marketing, brand IP is in full swing. With the development of technology, brand IP breaks through the space of imagination, transcends the connotation of the brand itself and extends into a super symbol with strong recognition, which continues to occupy the minds of users.
For example, recently, Guangdong Unicom, with the technical support of Virdyn, performed a cool and trendy 5G brand show.
At the show, the exclusive brand ambassador of Guangdong Unicom’s recently launched new localized 5G ecological product “Flower Young Pie”, “Flower Z”, made its offline debut in Guangdong Unicom’s New Space Building through the hardcore technology form of Virtual Power 5G holographic projection. The show was unveiled, and the cute pet form was so adorable that it opened a colorful “Flower Young Pie” fun journey with the audience and “Flower Z”.
This time, Guangdong Unicom joined hands with Virdyn to create creative virtual IP with innovative technology, interesting, trendy and fun marketing and operation activities, and actively committed to cross-border cooperation in the circle to continue to create better quality, more diversified and more personalized Guangdong Unicom products.
This time, Guangdong Unicom joined hands with Virtual Power to create creative virtual IP with innovative technology, interesting, trendy and fun marketing and operation activities, and actively committed to cross-border cooperation in the circle to continue to create better quality, more diversified and more personalized Guangdong Unicom products.
Create a cute brand IP, break through the solidification of circles, and enter the field of rejuvenation
At a time when “secondary culture” is booming, the three industries represented by animation, cartoon and game now occupy half of the “secondary” culture. Guangdong Unicom has designed a new exclusive brand IP image “Flower Z”, which features an eye-catching and vivid yellow cartoon bee with large secondary yuan eyes, presenting a round, cute, sunny and enthusiastic cartoon image.
With a rich persona, “Flower Z” echoes the youthful, energetic and diversified humanistic connotation conveyed by the “Flower Young School” brand, perfectly matching the audience’s user group preference and spiritual concept.
Brand IP online music video debut, leading the youth trend
Guangdong Unicom launched a super brainwashing and trendy 5G rap song “Niu Qi Qi Qi Huai Young Pai” with the theme of “Flower Young Pai” 5G eco-trendy brand. Its cute and adorable image can be seen everywhere in the music video, and its cute and naughty movements and big flashing eyes make people’s hearts grow fonder.
The rhythmic and magical expression of the song perfectly demonstrates the open, diversified, personalized, and self-contained youthful characteristics of the new youth group, mainly the Z generation, and deeply conveys Guangdong Unicom’s new idea of brand rejuvenation and Internet development.
Offline creative interaction, revitalizing IP and deepening emotional connection
At the event, Virdyn successfully presented a three-dimensional, naked-eye visualization 3D image with Guangdong Unicom through high lumen projection equipment, thin holographic screen and millisecond delay transmission technology with the real-time driven “5G + holographic projection” technology. -5G Flower Young ambassador “Flower Z”.
The round, cute and naive “Hua Xiao Z” not only brought the cute expressions in a series of ten shots, but also performed the brand theme song of Hua Young Pai with the real person on site, fully demonstrating the youthful and trendy brand concept of Guangdong Unicom “Hua Young Pai”. The show also featured a live performance of the “Flower Young School” brand theme song with real people, fully demonstrating the youthful and trendy Guangdong Unicom “Flower Young School” brand concept and building mutual value and emotional resonance with the new youth group mainly of Generation Z.
Highlights of Guangdong Unicom’s 5G brand show
Multi-channel, multi-discipline and all-platform marketing to create sustainable commercial value of IP
Guangdong Unicom’s Hua Xiao Z is designed from image design and persona planning to online and offline marketing and multi-platform channel marketing. Guangdong Unicom has continuously increased its efforts on the road of creating sustainable commercial value of IP, with youthful and energetic HuaYoung station, HuaYoung minibus, HuaYoung blessing wall, physical comic photo machine, blind box, etc. A lot of human and material resources have been invested in developing peripheral products related to Hua XiaoZ.
With excellent marketing strategy and promotion, we show high potential IP power; through the multimedia matrix, the charming personality brand IP communicates with users, cracking the brand category and ascending the brand pattern.
Virdyn empowers brand business IP operation with technology
Today, the brand IP play in the technology empowerment, colorful and diverse, to Virdyn as the representative of the enterprise, the motion capture + virtual scene application technology into low cost, consumer-grade technology tools, not only easy to operate, practical, and real-time drive, comes with cool special effects. The most trendy way to play brand IP is not difficult in front of the technology, and the achievement deserves the best solution.
Major brands are changing from a single one-sided traditional marketing to diversified digital marketing, motion capture + virtual scene application technology provides technical tools for brand digital marketing change, and empowers brand marketing with high immersion and strong fun. From the perspective of brand IP construction, emotionality and immersion are the key to marketing, and motion capture + virtual scene application technology is both ornamental and immersive, promoting the deepening of brand IP construction and setting off a digital marketing revolution in the 5G era.
Post time: Nov-30-2022